About Us

NESTA CONSULTING

Our mission at Nesta Consulting is to empower business leaders and entrepreneurs by providing top-tier coaching and actionable insights that pave the way for sustained business success.

About Us

Our mission at Nesta Consulting is to empower business leaders and entrepreneurs by providing top-tier coaching and actionable insights that pave the way for sustained business success.

Why choose us?

As lifelong residents of Monmouth and Ocean Counties, we are passionate about the success of local businesses.

Together we bring decades of sales and service experience and a proven track record of helping businesses achieve remarkable growth. We are committed to your success every step of the way.

So much so that in addition to our consulting services, we supply a supporting software platform to ensure your business is set up for success.

MEET THE RELATIONSHIP BUILDER

Malena Henderson

With over two decades of experience in the luxury apparel and fashion industry, Malena brings a wealth of knowledge in both corporate and retail environments to her role as co-founder of Nesta Consulting and Nesta Systems. Her unique perspective, shaped by extensive experience on both sides of the business, allows her to deliver comprehensive solutions that drive meaningful results.

As a Growth Marketing Consultant and CRM Specialist, Malena helps retail and e-commerce businesses transform their customer journey through strategic consulting on recovery, conversion, and retention. Through Nesta Systems, she offers an innovative all-in-one sales and marketing platform that complements these consulting services while also serving as a powerful standalone solution.

Malena's passion lies in bringing global brand expertise to local businesses, helping them implement sophisticated customer experience strategies both in-store and online. Her approach combines analytical precision with a deep understanding of human connection, resulting in sustainable growth and lasting customer relationships.

Active in her community, Malena serves as a Board Member of The Rotary Club of Greater Long Branch and chairs the Interact Club at The School of Social Justice. When she's not transforming businesses or volunteering at local fundraising events, you'll find her walking the boardwalk with her bulldog Marty or enjoying beach time while her husband Matthew catches the waves at Long Branch Beach.

MEET THE SALES WIZARD

Matthew Henderson!

Matthew got his first taste of entrepreneurship at age 5, answering phones at his family's taxi business. While other kids were playing make-believe, he was getting a masterclass in hustle and grit, watching his grandparents and parents build successful businesses from scratch.

That real-world business education ignited a passion for building and scaling companies. He transformed his family's former taxi company into a success story, built a thriving paddle board retail business, and turned an e-commerce venture into a powerhouse. His knack for growth and sales optimization made him the go-to expert for companies ready to scale.

But it was the hard knocks from his solo entrepreneurial journey that revealed his true passion – helping other founders shortcut the painful learning curve and build profitable businesses faster. Today, through Nesta Consulting and the newly formed 9% Club, he helps entrepreneurs turn their vision into reality using battle-tested strategies that actually move the needle.

When he's not helping businesses scale, Matthew can be found catching waves at local beaches with his wife Malena and their English Bulldog Marty, or traveling the world in search of the perfect surf spot.

What Others Are Saying

"Loved everything so far"

"Their expertise had made it easy to trust them. They dove right in to help solve issues and or create better opportunities to catching leads"

- Nikkole O'Neil, Owner of Eze Fit WLB

"They genuinely care"

"Malena and Matt have been a CRUCIAL element to growing our small business. They are professional, kind and have beyond exceeded our expectations."

- Jenelle Temes, Co-Found of J&J Sip N Paint

"These guys are amazing"

"I met Matt and Malena at a big networking event last year in the US and using their Nesta card has helped my networking and my business network massively."

- James Gordon, CEO Sandrock Capital Ltd

Want To Learn More?

Your growth journey starts with a simple conversation. Let's talk about how our frameworks can help you build a stronger, more profitable business.

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